Wait... Decluttering Isn't Staging?
Wait... Decluttering Isn't Staging?
When preparing a home for sale, many agents think the first step is to “declutter.” And while that’s true, there’s one major mistake we see far too often:
Decluttering is NOT staging!
Yes, clearing off countertops and tidying up can help a space feel cleaner — but it’s only scratching the surface of what buyers really need to see. In this post (and video!), we’ll break down the key differences between decluttering and staging — and why understanding them could be the game-changer in your next listing.
What Is Decluttering?
Decluttering is the process of removing excess items from a home — whether it’s personal belongings, extra furniture, or just general “stuff” that makes the space feel crowded. It helps a home feel more open, organized, and neutral.
But here’s the thing: Decluttering only gets a home to neutral.
It’s about subtraction — taking things away so the home feels clean and tidy. But it doesn’t necessarily make the home feel warm, inviting, or aspirational.
What Is Staging?
Staging, on the other hand, is about strategic addition and presentation.
It’s the art of arranging furniture, décor, and layout in a way that highlights the best features of a home and helps buyers emotionally connect with the space. Staging shows a lifestyle, not just a floor plan.
Think of decluttering as prepping a canvas — and staging as painting the picture.
Why It Matters to Agents
Homes that are thoughtfully staged consistently:
Sell faster
Photograph better for marketing
Receive higher offers
And in many cases, proper staging doesn’t require a massive budget — just smart decisions.
3 Questions to Ask Before Listing a Home:
Have we removed the distractions (decluttering)?
Have we created a space buyers can envision themselves living in (staging)?
Does each room have a clear purpose and emotional appeal?
As agents, our job is to help buyers feel something the moment they walk in — and that feeling doesn’t come from bare walls and empty counters alone.
When you understand the difference between decluttering and staging, you unlock the full potential of your listings. And your sellers (and commissions) will thank you for it.
– Ara Fesperman
M. Stagers Realty Partners